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Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content - such as infographics and data visualization - can accomplish this. With DIY functionality, The Power of Infographics will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact. The Power of Infographics will show you the vast potential to using the communication medium as a marketing tool by ...
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The power of mapping: principles for visualizing knowledge, illustrated by many stunning large-scale, full-color maps.Maps of physical spaces locate us in the world and help us navigate unfamiliar routes. Maps of topical spaces help us visualize the extent and structure of our collective knowledge; they reveal bursts of activity, pathways of ideas, and borders that beg to be crossed. This book, from the author of Atlas of Science, describes the power of topical maps, providing readers with principles for visualizing knowledge and offering as examples forty large-scale and more than 100 small-scale full-color maps. Today, data literacy is becoming as important as language literacy. Well-designed visualizations can rescue us from a sea of data, helping us to make sense of information, connect ideas, and make better decisions in real time. In Atlas of Knowledge, leading visualization expert Katy Börner makes the case for a systems science approach to science and technology studies and explains different types and levels of analysis. Drawing on fifteen years of teaching and tool development, she introduces a theoretical framework meant to guide readers through user and task analysis; data preparation, analysis, and visualization; visualization deployment; and the interpretation of science maps. To exemplify the framework, the Atlas features striking and enlightening new maps from the popular “Places & Spaces: Mapping Science” exhibit that range from “Key Events in the Development of the Video Tape Recorder” to “Mobile Landscapes: Location Data from Cell Phones for Urban Analysis” to “Literary Empires: Mapping Temporal and Spatial Settings of Victorian Poetry” to “Seeing Standards: A Visualization of the Metadata Universe.” She also discusses the possible effect of science maps on the practice of science.
Information visualization. --- Science --- Statistics --- Communication in science --- Technical illustration. --- Graph design. --- Illustration, Technical --- Technical reports --- Illustration of books --- Mechanical drawing --- Photography --- Scientific illustration --- Communication in research --- Science communication --- Science information --- Scientific communications --- Diagrams, Statistical --- Statistical diagrams --- Curve fitting --- Natural science --- Natural sciences --- Science of science --- Sciences --- Data visualization --- Visualization of information --- Information science --- Visual analytics --- Graphic methods. --- Study and teaching --- Data processing. --- Illustration --- Scientific applications --- Audio-visual aids --- grafisch ontwerp --- grafische vormgeving --- grafisch design --- 766.022 --- wetenschap --- statistiek --- diagrammen --- grafieken --- cartografie --- informatiedesign --- Documentation and information --- Information systems --- Information visualization --- Technical illustration --- Graphic methods --- Data processing
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